Priyanka Chopra Joins the Elite Group

For around 50 years HLL’s oldest soap brand Lux is being endorsed by Bollywood’s top promising heroines. Known as the ‘beauty bar of film stars’, Lux has had promotional campaigns with top actresses of their own era, like Madhubala, Sridevi, Madhuri Dixit, Rai, Karishma, Juhi Chawla and Aishwarya Rai. Now Priyanka Chopra joins that elite group.

HLL is planning a grand launch with Priyanka as the new face of Lux. There will be a series of television and print advertisements, like never before. The ads will be devised by a leading advertising agency in the city. The inside news is that she is being paid an unprecedented, whopping amount for the assignment!

Priyanka, who claims to be as choosy about her brands as her movies, has been seen in a commercial for brands like Pepsi, Spice Mobiles, Tag Heuer and now HLL’s Lux.